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David Phillips (born 1964), also called The Pudding Guy, is an American civil engineer best known for accumulating many frequent flyer miles by taking advantage of a promotion by Healthy Choice Foods in 1999. Phillips, who teaches at the University of California, Davis, calculated while grocery shopping that the value of a mail-in promotion for frequent flyer points exceeded the cost of the pudding on which it was offered. In May 1999, Phillips received 1,253,000 frequent flyer miles. ==Process== Phillips calculated that the return on a mail-in food promotion outweighed the price of the Healthy Choice frozen entrees (which were selling for $2), but while shopping he also found Healthy Choice soup cans for only $0.90.〔 He later discovered the same promotion also included individual pudding packages at 25 cents apiece, while shopping at a nearby Grocery Outlet.〔 He subsequently visited ten Grocery Outlet stores in the Sacramento area, buying every case of pudding available, totaling 12,150 individual servings of pudding, for $3,140. He also had the Grocery Outlet manager order additional cases. In order to divert attention, he claimed he was stocking up for Y2K. The details of the promotion included a bonus if the packages were mailed during the month of May 1999 (the mileage earned would double from 500 miles to 1,000 miles for every 10 UPCs submitted). Phillips, unable to remove all the UPCs himself in such a short time, recruited members of a local Salvation Army branch to help peel the UPCs off the pudding containers; in exchange, Phillips would donate the puddings.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「David Phillips (entrepreneur)」の詳細全文を読む スポンサード リンク
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